October 1, 2023


Just Do Automotive

Callum reveals SMS inside design research idea

3 min read

Utilizing a retromod Porsche 911 inside as the idea for the analysis, the group led by Charlotte Jones and Ian Callum recognized espresso pulp, eggshells, purple lentils, walnuts and rice as viable supplies for a automotive inside in 2030.

Callum SMS Interior Design Concept

The objective of the group was to determine recent sustainable choices that Callum’s prospects may benefit from sooner or later.

From the official Press Launch:

Meals waste

With hundreds of tonnes of meals wasted every single day within the UK alone, CALLUM consulted with green-tech firm Ottan to find out essentially the most applicable supplies able to changing plastics but nonetheless assembly the rigorous design, environmental and engineering necessities of a automotive.

Options recognized that might meet the temperature and put on specs included adopting eggshells combined with resin to create a clean, opaque materials with both a shiny or matt floor. Utility examples embody the trim encompass for the window switches.

Callum SMS Interior Design Concept Eggshell

By including walnut shells to the eggshells, the recycled content material of Ottan’s materials will increase to 84 per cent from 78 per cent.

Old-fashioned rice or lentils may be changed into a clean translucent materials, best for illuminated areas of the automotive equivalent to lamp covers or illuminated switches. As a flame-resistant different, espresso pulp may substitute conventional plastics for shiny, ornamental trim equivalent to dashboard inserts.

Eager to show that sustainable supplies can nonetheless provide vivid colors, CALLUM recognized purple carrot pulp that produces a mulberry-like color for trim components. Tree leaves may be recycled right into a darkish, clean floor providing an alternate pure end to wooden veneers for the centre console or dashboard.

Clothes waste

With seats requiring a mix of wear and tear resistance, consolation and color fastness, CALLUM opted for preloved supplies that may normally go to landfill.

“Around the globe, we devour roughly 62 million tonnes of textiles a 12 months and round 87 per cent of the whole fibre enter used for clothes is both landfilled or incinerated,” says CALLUM’s head of supplies and sustainability, Charlotte Jones.

Callum SMS Interior Design Concept Planq

“Corporations equivalent to Planq take denims, then shred and press them with potato or corn starch to create a tough veneer that could possibly be used for seat shells or sprint centres.

The SMS design research was created by CALLUM as an instance that there’s one other method, and we are able to assist producers and suppliers determine engineered alternate options that finish shoppers are more and more searching for.”

Plastic waste

The seat centre facings within the CALLUM design research use Camira, a cloth constructed from marine plastic waste equivalent to polyester, while the bolster surfaces are lined in Féline, a mushy materials produced from PET bottles.

Callum SMS Interior Design Concept Feline FeltEvery provides no weight penalty, one other issue thought of for the restomod upon which the research is predicated, and crucially every may be recycled once more if wanted.

For the carpet, Jones proposes Econyl, a fabric that makes use of nylon carpets or fishing nets to create a brand new hard-wearing cloth.

Callum SMS Interior Design Concept Econyl

While SMS is an idea, CALLUM chosen supplies which have the meet or have the potential to satisfy automotive necessities and be manufacturing possible by 2030 – the subsequent step is to trial the supplies in upcoming tasks. Demonstrating the relevance of its sustainability research, CALLUM has already engineered a hemp/flax composite choice that consumers can now choose on its newest mission, the Barq EV scooter.

Callum SMS Interior Design Concept Flax Composite

“Extra of our prospects are beginning to consider sustainable tasks and put an emphasis on the round financial system. With others, we would nudge them down that path, highlighting the enterprise advantages of constructing a extra sustainable alternative,” added CALLUM co-founder and design director, Ian Callum.


CALLUM is a design and engineering enterprise creating bespoke and limited-edition merchandise.

CALLUM is targeted on design, way of life and journey, taking up tasks that intrigue, excite and inform a narrative. It’s a collaboration of gifted people with expertise throughout artwork, audio, automotive, trend and motorsport manufacturers.

Nimble and agile, CALLUM produces beautiful design supported by high quality execution, with its 20,000ft2 Warwick facility housing the newest know-how to ship design, prototyping, machining and trim providers.

Amongst its founding members is British designer Ian Callum CBE, admired for his prolific automotive work, which incorporates the Aston Martin Vanquish, Vantage and DB9, Jaguar F-Sort, F-PACE, XJ and the World Automobile of the 12 months Award-winning I-PACE, amongst others.

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