September 28, 2023


Just Do Automotive

Design Consultancies provide one thing totally different

3 min read

SAIC have a complicated design studio on prime Maryleborne actual property in the midst of London. The open plan association with designers’ zones, assessment areas, relax area and groovy chairs supplies a artistic surroundings with which to draw design expertise to outline the long run SAIC Group merchandise.  Once I began Drive and was proven spectacular amenities of OEMs like Volvo or engineering companies like Magna, it made me surprise how a design consultancy like Drive can compete with the main automotive producers and their studios. The reply after all is we don’t – design consultancies provide one thing totally different.

Main automotive firms perform most of their design work themselves, with devoted design departments able to dealing with each facet of the design course of.  However few firms don’t use the providers of exterior design consultancies for some smaller initiatives or as a validation of their inside designs, while many smaller area of interest firms use such consultancies to complement their extra restricted in-house design amenities on bigger design initiatives.

Usually the explanation we get proven round an organization’s design amenities is as a result of Drive is working with them or about to.  They see that Drive has one thing to supply them they usually need us to work with their groups to stimulate creativity and maximise the design output.  Whether or not or not it’s for market insights, a contemporary design perspective or just further digital useful resource we’re capable of present focussed {and professional} experience.

As with the studio area, I query ‘how can we compete’ when recruiting artistic expertise, when automotive OEMs can provide a lot by way of employment, amenities and certainty of initiatives properly into the long run.

design consultancies

Once more we don’t compete, what we have now to supply is totally different.

We’re an environment friendly studio that has a welcoming, artistic {and professional} ambiance.  We work with quite a few manufacturers so it’s unlikely that we’ll designing an analogous face of a automotive or identical product for lengthy.  The kind of work is diverse, and is extra prone to be idea ideation than manufacturing detailing.  The initiatives will cowl a big spectrum with mobility options, plane interiors  or possibly one other supercar impressed Monitor-tor being as probably as the subsequent manufacturing SUV.

A consultancy surroundings like Drive’s isn’t for everybody, however the fixed change advantages our artistic group maintaining them contemporary, and gaining a breadth of experiences that differentiates them from different designers.  The very talent set that many design chiefs search for of their subsequent rent, certainly two former Drive workers might be ready chill out on the new SAIC espresso bar.

It’s the numerous experiences that pulls our shoppers and advantages their initiatives as they get new views, contemporary concepts and perception from our broad information gained throughout totally different industries and shoppers.

So if you’re searching for some artistic enter on your subsequent undertaking or if a consultancy surroundings is someplace you wish to work, come spherical for a chat.  We don’t have a espresso bar however we do have a incredible café across the nook.

(SAIC Design Superior London high picture – pictures supply SAIC)

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