October 1, 2023


Just Do Automotive

Drive and dedication

2 min read

I’ve been pondering again to one of many first selections that needed to be made when beginning our firm.
The identify.
It’s clearly essential so value taking time to think about it, as it will likely be an id that you’ll characterize, and vice versa, for a while.  As your calling card it could say loads concerning the firm and can give a sure impression to potential purchasers.  Though not the be all and finish all, it could make a distinction.  So deciding whether or not it’s simply pronounced or spelled, will look good graphically, relate to the trade you might be in or taking the alternative method and going in opposition to conference for the sector, must be thought by means of.
Like everybody within the place of naming their enterprise I went by means of a quantity thought processes and concepts.
I rejected the usage of my identify as a result of I used to be clear that the corporate ought to have an id of its personal and when folks joined they’d affect the character by means of their involvement.  It might additionally be capable of stick with it buying and selling with out me concerned if want be.  I additionally knew I needed a reputation that wouldn’t change into an acronym like BMW, nor simply letters with no that means.
One method I took was to consider what traits I consider it takes to succeed; dedication, ambition and drive. 

drive and determination

From first Emblem and enterprise card to present

The extra I considered it drive was clearly the apparent alternative, for certain the character facet, clearly automobile and automobile associated, and it’s what I like to do. Together with 99% of individuals concerned within the automobile design trade.
As with lots of people over the previous couple of months I’ve been reassessing life and enterprise. An necessary a part of that course of being listening to podcasts – particularly in the course of the night time.  One particularly, The Futur with Chris Do, has been a significant supply of inspiration and a re-energiser.   
So it appeared applicable to make use of this picture from one among his twitter posts – a possible chapter for his (properly value studying) guide ‘A Pocket Stuffed with Do’.

Now could be a time for focus and drive, as our firm passes by means of it’s twenty fifth yr, as a way to steer a transparent future course.

high picture credit score – Chris Do – the futur

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