October 1, 2023


Just Do Automotive

Ford provides Australian digital assortment to Heritage Vault

2 min read

Ford’s on-line Heritage Vault has added greater than 180 pictures and brochures of a few of the model’s Australian fashions bought right here between 1960 and 2002.

Following the opening of the vault in June 2022 with 5,000 pictures, which noticed unprecedented internet site visitors from world wide, Ford’s new Australia upload consists of pictures and brochures overlaying Anglia to Zephyr and every part in between together with Escort, Econovan, Falcon, Meteor, Spectron, and Transit.

Ford created the Heritage Vault for followers, journalists, and automobile lovers, making it straightforward to find the corporate’s heritage from wherever on the earth. The searchable artifacts are downloadable for private use, freed from cost, as one of many automotive trade’s most complete on-line databases.

So far, nearly 12,000 Ford and Lincoln images and product brochures from the primary century of the corporate’s historical past have been made out there to the general public on-line for the primary time – and the location is at present seeing round 5,000 downloads per day.

Guests from greater than 170 international locations have searched the vault with Australian search quantity making it one of many prime 5 places on the earth.

“We’re opening up in a method we’ve by no means carried out earlier than,” mentioned Ted Ryan, Ford archive and heritage model supervisor. “Making our archives accessible for everybody on-line is an actual ardour undertaking for me and the workforce. Trying again by way of Ford’s historical past not solely helps to coach however can function inspiration as we speed up our transformation as an organization.”

From the lots of of Australian pictures and brochures on supply, there are some absolute gems within the combine.

Marvel at a 1909 Ford Mannequin T brochure espousing the virtues of Vanadium metal and committing to the manufacturing of 25,000 Tin Lizzies in a yr [LINK].

The 1983 Ford Fairlane brochure is an excellent stroll down reminiscence lane. That mannequin was the recipient of a Good Design Award and noticed success as a luxurious automobile that “is hard sufficient to deal with the wide-open areas but is equally at dwelling among the many brilliant metropolis lights” [LINK].

One favorite is the 1975 Ford Escort Outback which was “constructed robust to take Australia in its stride,” boasting a pop-top roof “for stand-up headroom”, an awning, optionally available 12V fridge, sink, a sofa that might be transformed right into a mattress for 2, and way more [LINK].

Examine Birdsville’s knight in a shining 4×4, Peter Barnes, who waxed lyrical about his 1993 Ford Courier. “I reckon it’s close to bullet-proof,” he mentioned within the print commercial [LINK].

Each Aussie motoring fanatic had a gentle spot for Ford’s XR vary of utes, from the 172kW XR6 to the 200kW XR8. This Ford Falcon ute vary brochure from 2002 kicks off with the XR8, saying “If the scent of roasting rubber doesn’t let you know what the XR8 is all about, the particular quad lamp entrance finish will” [LINK].

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