September 28, 2023


Just Do Automotive

Here is Why The Mustang Darkish Horse Is not A Shelby

2 min read

The 2024 Ford Mustang Darkish Horse is, by all accounts, an excellent automotive. But, as befits the identify, it was fully sudden — a brand-new efficiency oriented trim degree, 60 years into the Mustang’s dynasty? Why? What might the variations probably be from the GT, SVT, Cobra, or Shelby monikers?

That’s the query Savagegeese got down to reply. By talking with the seventh-generation Mustang’s chief engineer, model supervisor, exterior and inside designers, and digital experiences supervisor, Jack and Mark aimed to determine the story of the Darkish Horse — the place it got here from, what it’s right here to do, and the way it’s completely different.

2024 Mustang Darkish Horse | Why This Automotive Exists

The concept, in keeping with Ford, was to convey the Mustang into the long run. The corporate needed to make one thing that will enchantment to a youthful demographic, get The Youths within the Mustang by introducing one thing new to the lineup — a trim degree with out pedigree, historical past, or legacy, that might start to construct these up for itself.

Whether or not it is going to work, in fact, is but to be seen. As a Youth myself, relative to the average age of a new car buyer in the U.S., the Darkish Horse does enchantment to me — it’s novel, fashionable, fascinating. But, like most different Youths, I don’t have 60 grand kicking round for a brand new Mustang. If Ford really desires to focus on a youthful purchaser, that price ticket could also be an insurmountable hurdle.

Savagegeese’s video is, as all the time, well worth the watch. The pair have change into a few of the most interesting automotive documentarians on YouTube, and so they’re all the time bringing the fascinating tales behind new automobiles out into the open. It’s a Friday afternoon, what else are you doing when you faux to work?

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