September 27, 2023


Just Do Automotive


2 min read


Embarking on a groundbreaking journey, British-Moroccan electrical car (EV) startup, Atlas, is all set to make historical past by introducing Africa’s very first EV, infused with the essence of Moroccan design and id. Scheduled to begin manufacturing in 2026, this thrilling enterprise is already producing buzz with a charming teaser sketch revealing a compact SUV silhouette for the yet-to-be-named mannequin.

Based by the dynamic duo of Mohammed Yehya El Bakkali (CEO) and Senhaji Hannoun (CTO), and fueled by substantial non-public funding, Atlas boasts a London-based headquarters, whereas the EV itself might be fully manufactured in Morocco. With the approaching announcement of an advisory board, the visionary founders are decided to make a mark out there, guided by a transparent imaginative and prescient of the way to showcase the Moroccan-built EV.

To make sure a seamless growth course of, the Atlas EV will leverage “confirmed EV structure from a longtime OEM,” though the OEM stays undisclosed. By incorporating off-the-shelf elements wherever doable, Atlas goals to restrict analysis and growth prices to a mere 5% of the entire funding. Alongside the cost-effective labor in Morocco, this technique paves the way in which for an EV that guarantees an extremely inexpensive worth level.

Atlas plans to launch the EV in Europe, the Center East, and Africa by 2027, with a worldwide rollout following go well with. Nevertheless, their ambition stretches past EVs themselves. The corporate envisions investing in battery know-how, charging infrastructure, and groundbreaking “superior, range-enhancing know-how” to form the way forward for sustainable transportation.

Because the world eagerly awaits the debut of Africa’s pioneering homegrown EV, Atlas stays steadfast in its mission to revolutionize the electrical car panorama. This visionary endeavor guarantees to have fun Moroccan ingenuity and design whereas making eco-friendly mobility accessible to the lots. With Atlas main the way in which, the way forward for EVs in Africa and past seems brighter than ever earlier than.

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