Lotus has opened the doorways to its first flagship European world model centre in Mayfair, London.
Lotus London, which will be discovered at 73 Piccadilly, brings collectively Lotus’ long-standing dedication to expertise, efficiency and heritage by offering clients with an unique and immersive entry into the Lotus model.
The shop presents a VIP lounge and bespoke digital expertise – the place clients can personalise their very own autos – with consultants readily available to help them.
As well as, the shop will act as a gallery for the model, repeatedly displaying traditional automotive designs from its 75-year wealthy historical past, from F1 to icons of the silver display.
Lotus London will function a showcase and launch venue for the most recent autos and merchandise, together with the next-generation automobile line-up – the Eletre hyper-SUV, Emira sports activities automotive and Evija hypercar.
Clients may also be capable of buy Lotus merchandise in-store, in addition to different co-branded merchandise. For instance, Lotus and KEF just lately introduced the brand new LS60 Wi-fi flooring audio system, and these are actually out there to buy at Lotus London.
“The opening of our new retailer demonstrates our dedication to remodel Lotus to a worldwide luxurious efficiency model,” stated Mike Johnstone, Chief Industrial Officer at Lotus Group.
“We now have seen an enormous demand for our merchandise and have bold plans to scale quickly by 2028.
“Model centres around the globe will play a key position in constructing each the Lotus model and long-lasting relationships with our customers.”