September 27, 2023


Just Do Automotive

Stellantis rebrands its 66 UK dealerships

2 min read

Stellantis has rebranded its wholly owned vendor group within the UK, which had beforehand traded as Robins & Day for greater than 100 years.

Mirroring the teams retail division in Europe and Morocco, the 66 franchise places within the UK at the moment are referred to as Stellantis &You, Gross sales and Providers.

Robins & Day was based in 1913 when two bicycle companies merged collectively. In 1960 it started promoting Hillman, Talbot and Peugeot vehicles. in 1970 Robins & Day was acquired by the Peugeot Motor Firm.

It ran Abarth, Citroen, DS, Fiat, Peugeot and Vauxhall dealerships throughout the nation. The Vauxhall model joined Robins & Day in 2018 following the mixing of the Vauxhall and Peugeot/Citroen retail networks.

The brand new identify will foster the sense of belonging and current the energy of Stellantis &You, Gross sales and Providers within the UK, aligning with Europe and Morocco which launched in November 2021.

Stellantis &You, Gross sales and Providers, brings collectively 10,400 collaborators, representing 11 manufacturers throughout 12 nations. 

Multi-franchise enlargement plans are presently underway for Stellantis &You UK. Following the introduction of Fiat and Abarth manufacturers to current Peugeot and Citroën showrooms in Sale and Birmingham Central. 

Guildford has lately prolonged its amenities for Aftersales to incorporate Abarth, Citroën, Fiat and Jeep. Stellantis &You Chelmsford will quickly open a Citroën showroom and a brand new growth for premises is scheduled to begin in Bristol.

Stellantis &You UK is experiencing success with this strategy, with 17 of its 29 websites now multi-franchise, presently with Abarth, Citroën, DS Cars, Fiat, Peugeot and Vauxhall Manufacturers.

Stellantis &You UK’s Aftersales Centre in Brentford was additionally expanded to 35 ramps in 2022 to supply servicing amenities for Abarth, Alfa Romeo, Fiat, Fiat Skilled and Jeep clients along with current Citroën, Peugeot and Vauxhall clients. 

Moreover, all Stellantis model elements at the moment are obtainable from all 5 of the Stellantis &You UK Distrigo Elements Hubs.

This identify change additionally follows the latest launch of promoting on-line now dwell on the Stellantis &You UK web site providing clients the power to seek out their excellent used automotive and make a full buy. Stellantis &You UK has ambitions for a 25% on-line gross sales contribution by 2025.

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