October 1, 2023


Just Do Automotive

twenty third Annual Movin’On Problem Design

6 min read

This 12 months’s twenty third annual contest has been themed Balancing Sustainability and is targeted on mobility options that tackle not one or two of these pillars, however all three. When options solely tackle individuals and revenue, the result’s equitable. When individuals and planet are addressed, the result’s bearable. And when revenue and planet are addressed, the answer is viable. Nonetheless, an answer that balances all three pillars is actually sustainable.

MovinOn Challenge Design Venn Diagram

Movin’On Problem Design welcomes entries that disrupt mobility norms in a means that exponentially enhance sustainable mobility. A sustainable mobility answer is one which reveals the attributes of security, effectivity, accessibility and is environmentally pleasant.

“Disruptive approaches are wanted to speed up mobility transformation,” stated Kimbrelly Kegler, Chair of the Movin’On Problem Design. “And to make a world impression, their stability should be sustainable.”

A 2023 design submission ought to embrace the next parts:

  1. 1. Establish the precise city or suburban space by which your answer might be deployed.
  2. 2. Describe the first goal of the answer. Think about land, maritime and aviation domains.
  3. 3. Present how every pillar of sustainability is mirrored within the design.
  4. 4. Present a visible illustration of your answer displaying your design course of.

Problem Design is a featured program of the Movin’On Summit, the world’s foremost gathering for sustainable mobility. Michelin has been the inspiration behind Movin’On Problem Design since its inception 23 years in the past and is proud to associate with a world neighborhood of designers and innovators to assist disruptive concepts that promote a extra sustainable future in mobility.


A Deeper Dive into the Pillars of Sustainability


The individuals pillar promotes social sustainability. It contains initiatives associated to human well being and wellbeing, schooling, workforce improvement, social justice and equality, city regeneration, neighborhood improvement and cultural variety. Usually, efforts to enhance social sustainability trickle into the following pillar as effectively.


Revenue has to do with financial sustainability, which is the thought of supporting a inhabitants on lower than everything of its completed items and companies. Financial sustainability focuses on issues like waste discount and low-impact financial improvement, however it may be instantly boosted by social sustainability initiatives.


The planet pillar is outlined by environmental sustainability. With out the planet in thoughts, sustainability is targeted solely on society and economics, making options nothing greater than bearable. Environmental sustainability tackles points comparable to useful resource conservation, clear water and sanitation, and power manufacturing.


Q&A with the Jurors

2022 Movin’On Problem Design 1st tempo Winner: AGORA–Delivering Tradition Venture by Víctor Fernández, Damián Mora, María Mora, Fabiana Pando and Pau Verdú


Since its inception, Problem Design has loved large assist from the worldwide design neighborhood. A number of jurors lately shared a few of their insights into the Problem Design program. Under are their responses.


What’s it wish to see the number of Problem Design entries?

“I’ve discovered a lot from everyone who’s been part of this. It’s been actually inspiring…I all the time take away one thing round innovation. Why innovate? Who innovates? For whom? With whom?

“Designers are sensible facilitators. They’re drawback solvers. Means again in historical past, you noticed the poets and the artists that have been within the room with the politicians to assist create essentially the most stunning and impactful improvements—now, you’re seeing it an increasing number of. You might be beginning to see creatives coming into the room.”

Angela Hariche, CEO, Catapult Design


2022 Movin’On Problem Design 2nd Winner: GAC FORMA by Sharon Ramalingam R


What are you dreaming about?

“Why are we doing this? Why are we doing this for humanity? We try to enhance human life. I believe it’s as much as designers and artistic thinkers. They’re obligated to dream. They’re obligated to consider the long run in optimistic methods. And I believe artwork is the place these forms of issues get solved.”

Chris Chapman, Former Design Director, Hyundai Design of North America


Why take this strategy to achieve disruptive options?

“I believe true designers have a look at issues utterly completely different. They’re virtually the other of mainstream.

“Designers (and creatives) are wired in a means that they’re continually excited about the long run or learn how to perhaps enhance one thing that already exists or simplify the operate of one thing that exists.

“Collaboration is all the time a great factor. Working collectively, exchanging concepts, brainstorming and collaboration are all extraordinarily optimistic issues.”

Craig Metros, Former Design Director, North American Truck, SUV & Industrial, Ford Motor Firm

Teacher for Faculty for Artistic Research


Why is balancing sustainability necessary?

“Innovation for the sake of innovation doesn’t actually get us anyplace, however innovation with the need to attain a purpose with a goal—that’s what we wish.

“Since its starting, Michelin has been an innovation chief in mobility. Innovation with a goal, with the intent of creating the world a greater place—that’s what we want and that’s the goal of Movin’On.”

Damien Michelin, Honorary Juror


How do entrants carry visions to life?

“Designers can visualize one thing. They’re virtually all the time capturing for that factor. It’s on the market someplace—the visualization a part of it, the flexibility to challenge situations. Actually, they see it of their thoughts after which manifest it [so that] everybody else may also visualize it.

“The tip purpose for any designer to achieve success is to know what the individuals want after which discover a answer for it. That’s the backside line.”

Dave Marek, Acura International Artistic Director, Honda R&D Americas Inc.


How does one leverage innovation?

“Innovation and inspiration come from all over the place. There isn’t any set path of the place or learn how to clear up an issue. Typically you’re supplied a brand new know-how or an innovation. Typically you have already got at the back of your thoughts a set of issues that this innovation will clear up and so it begins to click on. Typically you’re simply ideating and conceptualizing, and you’re looking for innovation that will help you.”

Freeman Thomas, Former International Superior Design Director, Ford Motor Firm
CEO, Meyers Manx


What does collaboration appear like with Problem Design?

“You end up collaborating with engineering faculties. Then there are all of the startups. There are firms which might be growing supplies or growing processes. I believe that’s tremendous necessary as a result of it’s an outdoor view of our enterprise, and we will study so much from that. So, it’s a number of cross pollination between completely different industries.

“Everyone out there’s seeking to collaborate, and it’s not solely a studying second, nevertheless it’s additionally a second the place you need to use different individuals’s experience to drive your design and your online business ahead.”

Frank Saucedo, Former Design Director, Common Motors


How will we guarantee our work is making a distinction?

“Society has by no means had extra wants. Designers wish to know, ‘What sort of a distinction can we make?’ ‘How can my function make a distinction?’

“System considering in all probability finest flows from good statement (like da Vinci did), wanting in regards to the world round us and the way ecosystems work, how the pure world works. Designers are realizing you can system suppose finest with collaboration with different individuals, different talent units, know-how, enterprise, social understanding and extra.”

Stewart Reed, Chair, Transportation Design Division, Artwork Middle Faculty of Design


International Impression Yr After Yr

2022 Movin’On Problem Design third place Winner: RR:Alpha by Sheik Imthiyas Ahamed

The 5 most up-to-date Challenges acknowledged winners from Spain, South Korea, Denmark, China, India, Brazil, the UK, Germany, Ukraine, Greece, France, Russia, Colombia, Taiwan, Mexico, United States, Indonesia, Argentina, and Algeria. The winners have been from numerous backgrounds, together with structure, engineering, metropolis planning, transportation design and artwork. Since its inception greater than 14,000 entries have been obtained from 134 international locations. The 2022 Problem Design noticed the variety of feminine entries improve to 25 p.c.

The sweetness and supreme problem of this 12 months’s occasion is that designers are being invited to create not simply options, however balanced options. Entries are actually open for 2023 Movin’On Problem Design.

Those that wish to take part ought to register on-line at www.michelinchallegedesign.com earlier than closing submissions are due February 28, 2023.

Winners might be acknowledged in the course of the 2023 Movin’On Summit in June. You possibly can study extra about Movin’On by visiting www.movinonconnect.com.

MovinOn Challenge Design Logo

(Picture Courtesy: Movin’On Problem Design for Automotive Physique Design)

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